What's your strategy for handling support and technical issues in your internet business? Do you have a contact form or a help desk ticketing software that will allow people to interact and ask questions about a problem or question that they have for your products? If not, then I think you should get one.
There are a ton of help desk software products out there, and most of them work really well. Installing one on your web hosting account may be tough to do - so you will want to hire out this service to a web designer. Once it's all set up and ready to go, you can implement great customer service, and prevent a lot of refunds.
In fact, you may even want to consider starting your own forum also. A forum is a place where your customers can interact and get to know you on a personal level. Plus, their individual questions can be answered by you, and also by other members of your forum - thereby giving them a wide variety of feasible and correct advice.
Most online business owners don't take customer service seriously, but it's something that is utterly important if you want to stay in business for the long haul. I can remember when I used to sell on eBay, I made customer service a high priority because I didn't want my feedback score to suffer.
I eventually went on to become an eBay powerseller, and also an eBay Top Rated Seller. But even with this success, I wanted more of a lifestyle business. This is why I switched to starting my own website and product, and start marketing it all over the place on the internet.
But anyway... eBay is where I learned about the value of good customer service. If someone leaves a message on your help desk or forum, you should take no longer than 24 hours to get a response back to them. You want people to be happy with your product, so the faster you can respond, the faster they'll receive the answer or solution that they're looking for.
If you don't want to start your own forum or host a help desk on your website, make sure that all of your customers have access to your email address. It should be on your website, in your emails, on your business cards, and on any other kind of stationary that you have. This is very important.
The more of a help that you are to your customers, the more they'll stick with you and purchase any relevant products that you have. And that's because they know they'll get a speedy reply from you. With customer trust and loyalty like this, you can get more sales based on this alone.
Never underestimate the power of good customer service when it comes to dealing with your customers. They need your help, they want to succeed or solve a problem, and they know that you're the expert that has all the answers to the questions that they have. So keep this in mind when marketing your products and services to your clients.
Good luck with using these customer service tips in your online business today.
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